About Strawberry Moon

Strawberry Moon is the pool at The Goodtime Hotel (601 Washington Ave), Pharrell Williams’ South Beach boutique property. The vibe is retro‑chic — think pastel umbrellas, striped loungers, and a compact, curated layout that keeps the party feeling intimate instead of sprawling. It’s a true Miami Beach daytime scene with world‑class DJs, but it never feels like a mega‑club. The crowd skews stylish and social, with lots of locals and visitors who want a premium pool day without the chaos.

Doors run Friday through Sunday from 12PM–6PM, and it’s strictly 21+. If you’re booking VIP, the pricing is clearly tiered: Beach Couch ($500), Daybed ($750), Poolside Daybed ($1,250), Cabana ($2,000), and Bungalow ($4,000). Bottle service includes a dedicated server and prime views of the DJ booth. Capacity is roughly 300–400, so the best tables disappear early on weekends. Dress code is enforced: upscale swimwear and resort wear only — no athletic gear, backpacks, jeans, or boots.

Parking is easiest with valet at The Goodtime Hotel; public lots along Washington Ave are a short walk but fill fast on Saturdays. The golden‑hour stretch from about 4PM–6PM is the peak for photos and energy, so arrive before 1PM if you want a calm setup or want to lock down your spot. For table reservations, email tables@strawberrymoonpoolparty.com.

Highlights

Pharrell Williams’ boutique hotel pool at The Goodtime HotelOpen Fri–Sun 12PM–6PM, strictly 21+Retro‑chic design with an intimate 300–400 capacityGolden‑hour energy with top Miami DJsVIP options from Beach Couch to Bungalow

What to Expect

Expect a tight, well‑produced pool party with clean sightlines to the DJ and easy access to the bar. The soundtrack leans house and dance, with guest DJs on peak weekends. It’s upscale but not stuffy — lots of resort wear, designer swim, and polished casual looks.

The pool deck isn’t huge, so movement is smooth and you’re never far from the music. Tables wrap the pool, with bungalows set slightly back for groups that want space. Service is attentive, and the crowd is there to lounge, socialize, and catch the sunset glow rather than rage all afternoon.

Pro Tips

  • 💡Arrive before 1PM on Saturdays if you want a good walk‑in spot or to avoid a long check‑in line.
  • 💡Bring a cover‑up and sandals — you’ll be turned away for athletic wear, jeans, or boots.
  • 💡Golden hour (4–6PM) is the busiest, so book VIP if you want guaranteed seating.
  • 💡Email tables@strawberrymoonpoolparty.com for table pricing and availability.

Parking & Getting There

Valet at The Goodtime Hotel is the simplest. Public lots on Washington Ave work if you arrive before 1PM; street parking is limited and ticketed aggressively in South Beach.

Capacity

Approx. 300–400 guests

Age Requirement

21+ only

Nearby Hotels

  • The Goodtime HotelOn-site
  • The Setai0.7 mi north
  • Faena Hotel1.5 mi north
  • W South Beach1.2 mi northwest

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Upcoming Events at Strawberry Moon

Allowed

  • Swimwear (must be worn before entering)
  • Resort wear / Cover-ups
  • Sandals / Flip-flops (no socks)

Not Allowed

  • Athletic apparel / Jerseys / Basketball shorts
  • Jeans / Cargos / Ripped clothing / Sweats
  • Baggy swim attire
  • Dress shoes / Boots / Socks with sandals
  • Excessive chains or jewelry
  • Drug-related imagery on clothing
  • Backpacks / Large bags (clutch size only)